Aimee Alvarez, Founder
With over 15 years of experience, Aimee is a seasoned PR and marketing professional. She is the founder of Art in Facto, a full-service PR and Marketing agency specializing in lifestyle and tech brands.
Throughout her career she has had the chance to apply her expertise in a number ways and tap into diverse disciplines, including B2B and B2C marketing/PR, digital and social media, influencer outreach/management, employee communications, as well as high impact events, and content production.
Some of the brands she’s developed holistic PR and marketing campaigns for include MasterCard, Porsche, HBO, Muzo Emerald Colombia, Visit Florida, FedEx, Oneworld, and Fossil Group.
Aimee’s worked in diverse environments – in-agency, in-house and as a freelancer in the U.S., Latin America and Europe, making her a versatile and knowledgeable resource. She holds a double bachelor’s degree in Journalism and Mass Communications and International Relations from Florida International University.
At Art in Facto she leads an awesome team, who are responsible for providing superb client service, and maintains a network of 15+ specialized partners to surpass clients’ goals day in and day out.
A little more about Aimee:
She can’t answer where she’s from, ever! Maybe you can come up with a reasonable answer. Hints: She was born in New York. Her mom is Dominican and her dad is Spaniard. She’s been living in Miami for over 20 years, but has also lived in New York, Santo Domingo, Buenos Aires and Brussels.
She could stare at Claude Monet’s Les Nymphéas masterpieces for hours at Paris’ the Musee de L'Orangerie.
She knows how to make “real” Cuban coffee (colada).
She’s read every single novel ever written by Isabel Allende.
She speaks Spanish with a Venezuelan accent (don't ask her why) and is perfectly fluent in Portuguese (thanks to her Brazilian husband).
She can definitely juggle more than one thing at a time. She’s put through that test every day as she raises her identical twin daughters.